Trident Group, a leading Indian textile conglomerate with a global footprint, has launched an inspiring campaign called ‘Karamyogi Ki Udaan’ on the occasion of Trident’s Mission Day. This initiative aims to shine a spotlight on the unsung heroes within the Trident community, celebrating their triumphs against adversity and highlighting their remarkable achievements.
Trident Group’s ‘Karamyogi Ki Udaan’ campaign serves as proof of its dedication to creating a welcoming and empowering atmosphere. The campaign tells the inspiring experiences of karmayogis—people who have shown extraordinary courage, fortitude, and commitment in their pursuits—through a series of powerful films. These unsung heroes have made significant contributions not only within the workplace but also in their communities and the larger Trident family network.
Embodying the ethos of ‘Golden Hearts, Golden Trident,’ the campaign, in collaboration with Josh Talks underscores the passionate commitment exhibited by every member of the Trident family. These karamyogis exemplify the profound impact of services and compassion, expressing the core values of Trident Group.
Harshvardhan Singh Chauhan, CMO at Trident Group, shared his thoughts on the campaign, stating, “The Karamyogi ki Udaan” campaign is a celebration of the unsung heroes within the Trident community, whose dedication and selflessness characterizes the spirit of ‘Golden Hears, Golden Trident.’ Through these series of captivating videos, we wanted to shine a spotlight on the stories of these individuals whose unwavering commitment has left an indelible mark on the community.”
Josh Talks’ head of partnerships, Varun Khera, shared his thoughts on the campaign and emphasized the role that narrative can play in bringing about positive change. Josh Talks is firmly committed to the idea that positive change can be created through the power of storytelling. “At Josh Talks, we strongly believe in the power of stories to create a ripple effect of positive change. Our collaboration with Trident Group is an opportunity to spotlight the incredible stories of their ‘karamyogis’ and elevate them as role m models who will inspire others to lead change in their communities,” he remarked.
As a part of the campaign, then karamyogis have been selected, and inspirational life videos, each lasting two minutes, have been crafted to capture the essence of their extraordinary stories. On April 20, these movies were made available, encouraging viewers to draw inspiration from the tenacity and grit of these remarkable people.
Trident Group and Josh Talk hope that by launching this campaign, they will be able to celebrate and acknowledge the unsung heroes in the Trident community while also encouraging others to do the same for the regular people in their own lives.
