E-commerce website Myntra has decided to change its logo after a complaint was filed by a Mumbai-based NGO alleging that it was ‘offensive towards women.’
Naaz Patel of Avesta Foundation filed a complaint in December 2020, seeking action against the online store, for the ‘offensive logo.’
“We found that the logo was offensive in nature for women. Following the complaint, we sent an email to Myntra and their officials came and met us. The officials said they will change the logo in a month’s time,” said DCP Rashmi Karandikar, Cyber Crime Department of Mumbai police.
Myntra said they would revise their logo on their website, app as well as on all packaging material. They have already issued printing orders for packaging material with the new logo.
Patel said she first noticed ‘something was wrong’ with the logo when she was at a social gathering three years ago. “I was at a social gathering when I noticed two men started giggling after Myntra’s advertisement was played on television. When I asked them about it, they refused to tell me why. But I asked a few men later and they pointed that the logo was designed like a woman whose legs are spread open,” said Patel.
