Kings XI Punjab on Wednesday was renamed as Punjab Kings, ahead of the 2021 IPL auction on Thursday in Chennai. A new logo was also unveiled on Wednesday. The change of name was already reported on February 15.
The franchise, jointly owned by Mohit Burman, Ness Wadia, Preity Zinta and Karan Paul, is yet to win an IPL title since the event’s inaugural edition in 2008.
Speaking about the new brand identity, team CEO Satish Menon said, “Punjab Kings is a more evolved brand name, and we understand it was a right time for us to move focus on the core brand itself.”
“The change in brand identity is not about changing our brand ethos but celebrating our one-ness as we stand in unit like a family. The new logo honours the liveliness and vibrancy of the brand and provides modern elements, while we stand out from rest of the teams.”
In the tournament’s 13-year history, Kings XI Punjab were runners-up once (2014) and achieved a third-place finish on another occasion (2008). They finished sixth in the 2020 edition, held in the UAE. The next IPL is set to start in the second week of April.
The IPL 2021 auction will be held in Chennai on Thursday and a total of 292 players will go under the hammer. There are some big international and Indian names in the list.
