Chandigarh / Ludhiana November 12, 2020: Diwali fervour is almost upon us and it’s time to get together with loved ones and prepare for a joyous celebration. What better way to make family and friends feel truly special than by surprising them with gifts that show you care! Trident Group’s festive digital campaign captures this beautiful emotion in its latest festive campaign #RishtonkaBandhan.
Commenting on the launch of the campaign, Rajneesh Bhatia, CEO, Trident Group said, “Diwali celebration cannot be complete without dressing up our homes for a refreshing, festive look and gifting our family and friends. A beautifully decorated home plays an integral role in creating memorable moments that bring the family together. We have conceptualized this campaign to induce a sense of appreciation for family amongst our consumers and reinvigorate the pleasure of finding the right gift for our loved ones. With playful interactions and emotions, elegant festive background and a beautiful narration in the heartwarming voice of veteran actor Piyush Mishra, the campaign aims to inspire customers to cherish the spirit of togetherness on festivities.”
The new collection #RishtonKaBandhan features exquisitely-crafted bed and bath linens that aim to provide an premium offering to customers to celebrate the festive traditions with their loved ones. The elegantly designed range oozes comfort and luxury and is an ideal choice for gifting to create festive memories that they will treasure forever.
The #RishtonKaBandhan campaign features voiceover by celebrated actor, theatre director, playwright and voice over artist Piyush Mishra, instantly striking a chord with the audience. The campaign film celebrates the spirit of the season by putting the spotlight on the beauty of family bonding and subtly builds on the importance of the joy of gifting.
The film #RishtonKaBandhan can be viewed here. https://www.youtube.com/watch?v=n91MUFJOYcw
About Trident GroupTrident Limited (NSE: TRIDENT; BSE: 521064) is the flagship Company of Trident Group, a USD 1 billion Indian business conglomerate and a global player. Headquartered in Ludhiana, Punjab, Trident Limited is a vertically integrated textile (Yarn, Bath & Bed Linen) and Paper (Wheat Straw-based) manufacturer with captive power generation facility. It is also one of the largest players in home textiles globally. Trident’s towels, yarns, bedsheets and paper business have earned global recognition and are delighting millions of happy customers across the globe. Supplying national, captive, and retailer owned brands; the organization is accorded with multiple national and international awards from its customers, vendors, and various government entities in recognition of advancing the highest standards in product quality, social responsibility, and environmental stewardship.
