After Vivo’s exit, Ramdev’s Patanjali Ayurved is considering to bid for the title sponsorship of upcoming Indian Premier League (IPL), said a company official.
This move would help the Haridwar-based firm access a global marketing platform, as Patanjali is focusing on exports for its Ayurveda-based fast-moving consumer goods (FMCG).
Patanjali spokesperson S K Tijarawala said, “We are considering this. This is for Vocal For Local and to make one Indian brand as global, this is the right platform. We are considering into that perspective.” However, he said that the final call was not taken yet and it has to submit its proposal by August 14 to Board of Control for Cricket in India (BCCI).
Patanjali group has an estimated turnover of around ₹10,500 crore.
Read more about Vivo’s exit at:
https://hellotricity.in/vivo-and-ipl-part-ways-for-now/
