- In a first-of-its-kind collaboration in a campaign produced by Dharma 2.0
- The campaign unveils myTrident’s complete Home Décor Solution offerings
Punjab / Chandigarh, May 15th, 2024 – Setting new standards in the home décor industry, myTrident is
excited to introduce its latest campaign starring their enigmatic brand ambassador Kareena Kapoor Khan
alongside the iconic Sharmila Tagore. This extraordinary collaboration highlights the harmonious and
elegant relationship between a mother-in-law and daughter-in-law, marking a notable shift from the
traditional narratives typically portrayed in brand campaigns. This initiative sets a new standard in creative
storytelling, celebrating the evolving dynamics of modern family relationships.
Crafted with cinematic finesse, the campaign unveils an enchanting television commercial produced by
Dharma 2.0 under the leadership of Punit Malhotra, that showcases the exquisite chemistry between
Kareena Kapoor Khan and Sharmila Tagore. Radiating grace and sophistication, the duo immerses
themselves in the sanctuary of their home, luxuriating amidst the opulence and comfort offered by
myTrident’s premium home essentials. This unparalleled collaboration not only celebrates their innate
charm but also serves as a testament to the impeccable design, beauty, and craftsmanship synonymous
with myTrident’s ethos.
Link to the film: https://www.instagram.com/reel/C6-jjPGIoj2/
“This campaign embodies a jubilant tribute to the contemporary Indian family, transcending stereotypes to
embrace a tapestry of inclusivity. Kareena Kapoor Khan and Sharmila Tagore, quintessential
embodiments of sophistication, elegance, and timeless allure, resonate deeply with the essence of our
brand. At myTrident, we firmly believe that every home deserves the transformative touch of elegance
and comfort that our offerings bring. Through the harmonious union of Kareena Kapoor Khan and
Sharmila Tagore in our latest campaign, our mission is to ignite a spark within families, urging them to
embrace the inherent beauty of their bonds and curate living spaces that authentically reflect their
distinctive dynamics”, says Neha Gupta Bector, Chairperson, myTrident.
“Working with Sharmila Tagore , for this campaign has been a deeply fulfilling experience. Together,
we’re delighted to celebrate the essence of family bonds and the beauty of shared moments at home with
myTrident, a brand that resonates deeply with both of us. It’s a brand we genuinely love and admire for its
commitment to enhancing the warmth and unity within households. We are excited to inspire families
across India to embrace love, respect, and harmony in their living spaces through this campaign.” said
Kareena Kapoor Khan.
Breaking new ground within the industry, myTrident’s pioneering campaign, showcasing a harmonious
mother-in-law and daughter-in-law duo, underscores our unwavering dedication to championing diversity
and cultivating a profound sense of belonging for all. As one of the most loved brands in luxury and
premium home furnishings, myTrident takes immense pride in its commitment to catering to the ever-
evolving needs of contemporary Indian households. myTrident’s extensive range of meticulously crafted
products is meticulously designed to elevate every nook and cranny of the home, ensuring that each
member of the household finds solace and sanctuary within its offerings.
This innovative campaign is set to resonate with audiences nationwide, inspiring them to embrace the
beauty of familial bonds and create homes that are a true reflection of their love and harmony. Today, the
campaign unfolds across a multitude of prestigious platforms, including leading news channels on
television, prominent digital media outlets, and expansive social media syndications. Furthermore,
strategic partnerships with esteemed premium and luxury platforms amplify our message, ensuring
widespread exposure to discerning audiences. Following this expansive digital rollout, an innovative out-
of-home campaign will sweep across the North and West regions, captivating audiences with its creative
flair and impactful messaging.
About myTrident:
myTrident is Trident Group’s flagship brand specializing in luxurious & premium home furnishings. The
company caters to all segments across luxury, premium to everyday. From designs, innovation and
sustainability, the brand has been setting benchmarks in the home textile industry. With a sharp focus on
customer demands, myTrident offers a range of exquisite products including bed sheets, towels, luxury
rugs, bathrobes and much more. Each item is crafted with precision and attention to detail, to offer
customers an unparalleled sense of comfort, style, and elegance. myTrident products can be found
across all leading hotels of the country. The brand also offers an easy online shopping experience at
https://www.mytrident.com/
