Tata Safari made a great comeback in the Punjab market with acclaimed actor, singer and director Parmish Verma buying himself the first new Safari in Punjab. The ‘Rocky Mental’ and ‘Dil Diyan Gallan’ fame actor took the delivery of the iconic brand at RSA Motors, a Tata Motors authorized dealership in Chandigarh. The keys were handed over to Parmish Verma in the presence of Himanshu Bassi, Regional Manager, North, Passenger Vehicles Business Unit, at Tata Motors.
Elated on receiving the 1st Safari , Parmish Verma, said, “I wanted to own the all-new Tata Safari since its launch announcement. I have been a fan of the Tata Safari since my childhood and was fortunate enough to own the earlier generation Safari too. I am delighted that Tata Motors has brought back the Safari in such a modern avatar & also thankful to Tata Motors for not just quickly delivering the iconic SUV to me but also making me the 1st customer in all of Punjab. The new Safari is modern, stylish and I cannot wait to flaunt my new drive as I take it out to conquer the roads with my family and friends.”
Commenting on the delivery, Himanshu Bassi, Regional Manager, North, Passenger Vehicles Business Unit, Tata Motors, said, We are excited to deliver Punjab’s first Safari to Mr. Parmish Verma soon after its commercial launch. Mr. Verma is known for his contemporary singing and style; and what better than the all-new Safari which in its new avatar offers the best in segment design and driving dynamics to its customers; making it the perfect companion for those who live by their own rules. With its plush interiors, state-of-the-art connectivity and premium features, the Safari not just blends in but ups the lifestyle quotient several notches higher. We are delighted by the customer response across the country and are thrilled by the love our new product is receiving. We are positive that the Safari will carry forward the legacy set by its predecessor as it continues to attract the modern-day customer.”
Verma bought himself the top-end XZA+ automatic variant with the majestic panoramic sunroof and captain seats. Launched recently on 22nd February, the all-new Tata Safari is powered by the 2.0 litre turbocharged Kyrotech engine. With its 2741 mm wheelbase, the Safari will come with signature Oyster White Interiors paired with the Ashwood finish dashboard along with 6 and 7-seater options, which will come with an 8.8-inch floating island infotainment system.
In its new avatar, the Safari takes forward the brand’s rich legacy by combining Tata Motors’ Impact 2.0 design language with the proven capability of OMEGARC, the architecture derived from the renowned D8 platform from Land Rover – the gold standard of SUVs worldwide. The OMEGARC, architecture has already proven its mettle with the success of the Harrier.
While the overall auto industry de-grew in Punjab, Tata Motors in Punjab registered a 40% growth YTD FY21 in overall PVs and a 16% growth in the SUV segment alone.
In a challenging year, Tata Motors has exhibited a stellar performance in the passenger vehicles market last year, by clocking in over 23,000 unit sales every month successively from October 2020. Furthermore, in Q3FY21, the Tata Motors PV business posted its highest sales in the last 33 quarters. The rising demand can be attributed to the BS6 range, which was launched last year, under the New Forever philosophy of the company.
Demand was visible across all products of the New Forever range, including the premium hatchback Tata Altroz and the BS6 Harrier, which stole the show.
